Social Media Marketing Goals

social media marketing goalsMany local business owners struggle with understanding if their social media efforts are gaining the results they want. There are several reasons for this but today we are going to focus on goals. As a local business owner have you set any social media marketing goals? Do they align with your overall business goals for the year? It is not uncommon to discover that many small business owners have not set goals. Many seem to focus on increasing revenue, customers or clients. Others will solely focus on selling a particular product.

Goal setting is very important as it gives focus and direction to your business. To set goals you have to look at the overall big picture of your business. Start with where you are now and look at where do you want to be in 6 months. How does your social media efforts fit into your big picture of where you are going? As an example if you are launching a new product/service then you need to set goals for your social media that are alignment with the launch of your new product/service. What if you are not launching a new product/service? Then look at which of your products/services are your money makers or the one that you use to get people into your pipeline.

Once you have determined that…it is time to set your social media goals. Here are some sample types of social media marketng goals you can set:

1 Increase traffic to your website – which page? Is to a specific product/service? Perhaps a special offer? Your Blog?

2 Increase sign ups – Do you capture emails so you can market to them? Do you do a newsletter? VIP program?

3 Generate new leads – Do you have a lead generation program?

4 Increase Brand Awareness – Do you run ads for local awareness?

5 Increase engagement with your brand – are you encouraging people to leave reviews? Do you run contests? Are you asking questions and listening to the feedback?

Social Media Marketing is a very powerful tool if used effectively. If you do not have any social media marketing goals as to what you want to achieve, then you have no direction for your business.

Sign up for our social media newsletter for monthly tips and news in world of social media marketing. Text WHATSUPSWFL to 22828 and enter your email when prompted. (This is a feature of Constant Contact so we only get the email you enter and not your cell phone number)

Join us on Facebook in our group – Social media Bootcamp

Like us on Facebook at Social Media Bootcamp 

Visited 2500 times, 2 Visits today

Posted in Social Media Bootcamp

Add a Review

Related Listings

13 Social Media Marketing Reminders. Social Media Marketing is all about relationships. We often forget in our quest for new consumers. Sometimes we get so focused on sales or gaining new clients that we forget how important it is to take time to build and foster those relationships. Read more…

Posted In  Social Media Bootcamp

There are many misconceptions we hear about Facebook ads so we are going to shed some light on these so that you have a better understanding of advertising and marketing before you determine that your ads are or are not working for you. Read more…

Posted In  Social Media Bootcamp